Aether Central was a pop culture project that included a news portal, reviews, articles, a YouTube channel, and a podcast. The name “Aether” comes from “Ether,” which in Greek mythology is the name given to the “boundless sky.” For this reason, the visual identity of Aether Central followed a sober approach, in shades of blue, always referring to the idea of “sky” and “paradise,” and is characterized by the stylized cloud in its logo.
On the left, different variations of the logo. On the right, the simplified version of the logo, with the cloud symbol and the name “Aether.”
Developed on the WordPress platform, the portal's layout maintained the simplicity of the logo. The home page was designed to give visitors a sense of centrality, reinforcing the concept of “paradise” mentioned above. Those responsible for the project wanted visitors to find everything they wanted to know about pop culture in one place, so the portal was divided into four main categories, displayed as four tabs right at the top of the site: games, books and comics, movies and TV, and podcasts. This allowed visitors to access the latest news, reviews, and articles quickly and without unnecessary interruptions.
While blue was prominent on the home page, the layout of the internal screen was designed to optimize visual comfort for visitors while reading the text, with lighter colors and larger fonts.
