Using the saxophone as a basis, with simple and relaxed lines, the logo for the music website Aqui Jazz Music, developed in collaboration with designer Gabrielle Stoiani, humorously illustrates the pun in the page's name (“aqui jaz” means “here lies” in Portuguese) and clearly shows its inspiration in the improvisation characteristic of jazz, as well as evoking references to the futuristic posters that advertised events of this musical style in the 1930s and 1940s.
The colors orange and black bring energy and liveliness to all variations of the brand identity (above), which features a saxophone icon as its symbol, used as an avatar on social media.
Other visual elements were created based on the shapes of instruments characteristic of jazz, such as the double bass, for example, and applied to the cover and posts on the Facebook page.
