Held in October 2019, Brasília Rosa (Pink Brasília) was a charity concert held to raise funds for the Association of Mastectomy Patients of Brasília – Recomeçar, as well as to raise awareness and encourage breast cancer prevention.
I was responsible for developing the visual identity of the event, using the pink ribbon that represents the fight against breast cancer and the map of the Federal District as my main references. In addition, I decided to choose green and blue as complementary colors to pink to include feelings of hope and emotion, which are so important to the cause of the event, as well as to help expand the brand's application and avoid the exclusive use of pink.
Another supporting visual element was the use of stylized photos of guest singers Ana Clara Hayley, Ana Lélia, Carol Melo, Daniela Firme, and Nathalia Cavalcante, which helped give the project a more personal touch.
