In 2023, Iguana Investimentos had a complete rebranding process that aimed to bring the company to a modern audience, without losing its strong values of trustness and safety. Now called Iggy Investimentos (Iggy Investments), the reetructuring process was led by Orolab, which hired me to kick off its visual redesign.
At Iggy, all clients will find tailor-made solutions for their individual challenges and opportunities. This idea of uniqueness is translated into colorful blocks — inspired by the work of Athos Bulcão, a Brazilian painter and sculptor — that, besides having "pieces" of the company's logo, use the secondary color palette and abstract elements to create movement in a flexible, minimalist way.
I was also responsible for designing a proof-of-concept layout for the company's website, shown below:
