Developed internally in conjunction with Terra Fensterseifer, the proposed redesign of the Patri Políticas Públicas (Patri Public Affairs) website aims to update and modernize the dissemination of information about the company to potential clients and those interested in public affairs. With a simple layout in line with today's minimalist web trends, the development focused on removing as much irrelevant information from the pages as possible, thus highlighting what really matters: what Patri does, its history, and how to get in touch with it.
The website's home page, above, summarizes the key information that a visitor might want to know about the company, allowing potential customers who do not fully understand public policy to see at a glance what the company does, how long it has been in business, and where its branches are located. Next, there is a form for customers to contact the company, as well as a link to a LinkedIn page with open positions for the team. This form is repeated on the other pages of the website, making contact simpler and more direct.
The “What we do” page above organized a large amount of information, previously arranged in bullet points, into boxes and other visual elements that are easier to assimilate. In addition, there are highlighted phrases related to the content of the internal pages (also displayed on the “About Us” page, below) as a way of dividing the content into several sections and thus making it less tiring to read.
Shown above, the “About Us” page summarizes the company's history over more than thirty years of operation, and also features an interactive timeline alongside it, highlighting some important dates. The page also interactively displays a short biography of each of the company's partners and coordinators.
Considering that one of the main objectives of the project was to bring the company up to date, mobile versions of all pages were also developed.
In addition to the static layout, I was also responsible for coding the website, built on the WordPress platform, making it easier for employees to update its content. However, the project was not publicly implemented by the company for internal reasons. Nevertheless, a version of the website can be accessed here.
