{"id":194,"date":"2016-07-09T12:59:12","date_gmt":"2016-07-09T15:59:12","guid":{"rendered":"https:\/\/gabrielsilva.design\/?p=194"},"modified":"2023-03-22T08:24:45","modified_gmt":"2023-03-22T11:24:45","slug":"aether-central","status":"publish","type":"post","link":"https:\/\/gabrielsilva.design\/en\/portfolio\/aether-central\/","title":{"rendered":"Aether Central"},"content":{"rendered":"<p class=\"translation-block\"><strong>Aether Central<\/strong> was a pop culture project that included a news portal, reviews, articles, a YouTube channel, and a <a href=\"https:\/\/gabrielsilva.design\/en\/portfolio\/drop-the-cast\/\" target=\"_blank\" rel=\"noopener\">podcast<\/a>. The name \u201cAether\u201d comes from \u201cEther,\u201d which in Greek mythology is the name given to the \u201cboundless sky.\u201d For this reason, the visual identity of Aether Central followed a sober approach, in shades of blue, always referring to the idea of \u201csky\u201d and \u201cparadise,\u201d and is characterized by the stylized cloud in its logo.<\/p>\n<a href=\"http:\/\/gabrielsilva.design\/wp-content\/uploads\/2016\/07\/aether4.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-201\" src=\"http:\/\/gabrielsilva.design\/wp-content\/uploads\/2016\/07\/aether4.jpg\" alt=\"aether4\" width=\"1000\" height=\"1000\" srcset=\"https:\/\/gabrielsilva.design\/wp-content\/uploads\/2016\/07\/aether4.jpg 1000w, https:\/\/gabrielsilva.design\/wp-content\/uploads\/2016\/07\/aether4-150x150.jpg 150w, https:\/\/gabrielsilva.design\/wp-content\/uploads\/2016\/07\/aether4-300x300.jpg 300w, https:\/\/gabrielsilva.design\/wp-content\/uploads\/2016\/07\/aether4-768x768.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a><a href=\"http:\/\/gabrielsilva.design\/wp-content\/uploads\/2016\/07\/aether5.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-202\" src=\"http:\/\/gabrielsilva.design\/wp-content\/uploads\/2016\/07\/aether5.jpg\" alt=\"aether5\" width=\"1000\" height=\"1000\" srcset=\"https:\/\/gabrielsilva.design\/wp-content\/uploads\/2016\/07\/aether5.jpg 1000w, https:\/\/gabrielsilva.design\/wp-content\/uploads\/2016\/07\/aether5-150x150.jpg 150w, https:\/\/gabrielsilva.design\/wp-content\/uploads\/2016\/07\/aether5-300x300.jpg 300w, https:\/\/gabrielsilva.design\/wp-content\/uploads\/2016\/07\/aether5-768x768.jpg 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a>\n<p>On the left, different variations of the logo. On the right, the simplified version of the logo, with the cloud symbol and the name \u201cAether.\u201d<\/p>\n<a href=\"http:\/\/gabrielsilva.design\/wp-content\/uploads\/2016\/07\/aether2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"horizontal alignnone wp-image-211 size-full\" src=\"http:\/\/gabrielsilva.design\/wp-content\/uploads\/2016\/07\/aether2-2.jpg\" alt=\"aether2-2\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/gabrielsilva.design\/wp-content\/uploads\/2016\/07\/aether2-2.jpg 1920w, https:\/\/gabrielsilva.design\/wp-content\/uploads\/2016\/07\/aether2-2-300x169.jpg 300w, https:\/\/gabrielsilva.design\/wp-content\/uploads\/2016\/07\/aether2-2-768x432.jpg 768w, https:\/\/gabrielsilva.design\/wp-content\/uploads\/2016\/07\/aether2-2-1024x576.jpg 1024w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/a>\n<p>Developed on the WordPress platform, the portal's layout maintained the simplicity of the logo. The home page was designed to give visitors a sense of centrality, reinforcing the concept of \u201cparadise\u201d mentioned above. Those responsible for the project wanted visitors to find everything they wanted to know about pop culture in one place, so the portal was divided into four main categories, displayed as four tabs right at the top of the site: games, books and comics, movies and TV, and podcasts. This allowed visitors to access the latest news, reviews, and articles quickly and without unnecessary interruptions.<\/p>\n<a href=\"http:\/\/gabrielsilva.design\/wp-content\/uploads\/2016\/07\/aether3.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"horizontal alignnone wp-image-212 size-full\" src=\"http:\/\/gabrielsilva.design\/wp-content\/uploads\/2016\/07\/aether3-3.jpg\" alt=\"aether3-3\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/gabrielsilva.design\/wp-content\/uploads\/2016\/07\/aether3-3.jpg 1920w, https:\/\/gabrielsilva.design\/wp-content\/uploads\/2016\/07\/aether3-3-300x169.jpg 300w, https:\/\/gabrielsilva.design\/wp-content\/uploads\/2016\/07\/aether3-3-768x432.jpg 768w, https:\/\/gabrielsilva.design\/wp-content\/uploads\/2016\/07\/aether3-3-1024x576.jpg 1024w\" sizes=\"auto, (max-width: 1920px) 100vw, 1920px\" \/><\/a>\n<p>While blue was prominent on the home page, the layout of the internal screen was designed to optimize visual comfort for visitors while reading the text, with lighter colors and larger fonts.<\/p>","protected":false},"excerpt":{"rendered":"<p>O\u00a0Aether Central\u00a0foi um projeto relacionado \u00e0 cultura pop que englobava um portal de\u00a0not\u00edcias, an\u00e1lises e artigos, um canal no YouTube e um podcast. O nome &#8220;Aether&#8221; prov\u00e9m de &#8220;\u00c9ter&#8221;, que na mitologia grega \u00e9 o nome dado ao &#8220;c\u00e9u sem limites&#8221;.\u00a0Por este motivo, a identidade visual do Aether Central seguiu um vi\u00e9s s\u00f3brio, em tons [&hellip;]<\/p>","protected":false},"author":1,"featured_media":195,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2,3],"tags":[],"class_list":["post-194","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design","category-frontend"],"acf":[],"_links":{"self":[{"href":"https:\/\/gabrielsilva.design\/en\/wp-json\/wp\/v2\/posts\/194","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gabrielsilva.design\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gabrielsilva.design\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gabrielsilva.design\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/gabrielsilva.design\/en\/wp-json\/wp\/v2\/comments?post=194"}],"version-history":[{"count":13,"href":"https:\/\/gabrielsilva.design\/en\/wp-json\/wp\/v2\/posts\/194\/revisions"}],"predecessor-version":[{"id":779,"href":"https:\/\/gabrielsilva.design\/en\/wp-json\/wp\/v2\/posts\/194\/revisions\/779"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gabrielsilva.design\/en\/wp-json\/wp\/v2\/media\/195"}],"wp:attachment":[{"href":"https:\/\/gabrielsilva.design\/en\/wp-json\/wp\/v2\/media?parent=194"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gabrielsilva.design\/en\/wp-json\/wp\/v2\/categories?post=194"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gabrielsilva.design\/en\/wp-json\/wp\/v2\/tags?post=194"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}