{"id":806,"date":"2025-12-07T23:50:09","date_gmt":"2025-12-08T02:50:09","guid":{"rendered":"https:\/\/gabrielsilva.design\/?p=806"},"modified":"2025-12-07T23:50:53","modified_gmt":"2025-12-08T02:50:53","slug":"iggy-investimentos","status":"publish","type":"post","link":"https:\/\/gabrielsilva.design\/en\/portfolio\/iggy-investimentos\/","title":{"rendered":"Iggy Investimentos"},"content":{"rendered":"<p>In 2023, Iguana Investimentos had a complete rebranding process that aimed to bring the company to a modern audience, without losing its strong values of trustness and safety. Now called Iggy Investimentos (Iggy Investments), the reetructuring process was led by <a href=\"https:\/\/www.orolab.com.br\/\" target=\"_blank\" rel=\"noopener\">Orolab<\/a>, which hired me to kick off its visual redesign.<\/p>\n<a href=\"http:\/\/gabrielsilva.design\/wp-content\/uploads\/2025\/12\/iggy1.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-807\" src=\"http:\/\/gabrielsilva.design\/wp-content\/uploads\/2025\/12\/iggy1.png\" alt=\"\" width=\"1000\" height=\"1000\" srcset=\"https:\/\/gabrielsilva.design\/wp-content\/uploads\/2025\/12\/iggy1.png 1000w, https:\/\/gabrielsilva.design\/wp-content\/uploads\/2025\/12\/iggy1-300x300.png 300w, https:\/\/gabrielsilva.design\/wp-content\/uploads\/2025\/12\/iggy1-150x150.png 150w, https:\/\/gabrielsilva.design\/wp-content\/uploads\/2025\/12\/iggy1-768x768.png 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a> <a href=\"http:\/\/gabrielsilva.design\/wp-content\/uploads\/2025\/12\/iggy2.png\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-808\" src=\"http:\/\/gabrielsilva.design\/wp-content\/uploads\/2025\/12\/iggy2.png\" alt=\"\" width=\"1000\" height=\"1000\" srcset=\"https:\/\/gabrielsilva.design\/wp-content\/uploads\/2025\/12\/iggy2.png 1000w, https:\/\/gabrielsilva.design\/wp-content\/uploads\/2025\/12\/iggy2-300x300.png 300w, https:\/\/gabrielsilva.design\/wp-content\/uploads\/2025\/12\/iggy2-150x150.png 150w, https:\/\/gabrielsilva.design\/wp-content\/uploads\/2025\/12\/iggy2-768x768.png 768w\" sizes=\"auto, (max-width: 1000px) 100vw, 1000px\" \/><\/a>\n<a href=\"http:\/\/gabrielsilva.design\/wp-content\/uploads\/2025\/12\/iggy-icones-1.png\"><img loading=\"lazy\" decoding=\"async\" class=\"full alignnone wp-image-833 size-full\" src=\"http:\/\/gabrielsilva.design\/wp-content\/uploads\/2025\/12\/iggy-icones-1.png\" alt=\"\" width=\"2100\" height=\"1000\" srcset=\"https:\/\/gabrielsilva.design\/wp-content\/uploads\/2025\/12\/iggy-icones-1.png 2100w, https:\/\/gabrielsilva.design\/wp-content\/uploads\/2025\/12\/iggy-icones-1-300x143.png 300w, https:\/\/gabrielsilva.design\/wp-content\/uploads\/2025\/12\/iggy-icones-1-1024x488.png 1024w, https:\/\/gabrielsilva.design\/wp-content\/uploads\/2025\/12\/iggy-icones-1-768x366.png 768w, https:\/\/gabrielsilva.design\/wp-content\/uploads\/2025\/12\/iggy-icones-1-1536x731.png 1536w, https:\/\/gabrielsilva.design\/wp-content\/uploads\/2025\/12\/iggy-icones-1-2048x975.png 2048w\" sizes=\"auto, (max-width: 2100px) 100vw, 2100px\" \/><\/a>\n<p>At Iggy, all clients will find tailor-made solutions for their individual challenges and opportunities. This idea of uniqueness is translated into colorful blocks \u2014 inspired by the work of Athos Bulc\u00e3o, a Brazilian painter and sculptor \u2014 that, besides having \"pieces\" of the company's logo, use the secondary color palette and abstract elements to create movement in a flexible, minimalist way.<\/p>\n<a href=\"http:\/\/gabrielsilva.design\/wp-content\/uploads\/2025\/12\/blocos.png\"><img loading=\"lazy\" decoding=\"async\" class=\"full alignnone wp-image-835 size-full\" src=\"http:\/\/gabrielsilva.design\/wp-content\/uploads\/2025\/12\/blocos.png\" alt=\"\" width=\"1201\" height=\"706\" srcset=\"https:\/\/gabrielsilva.design\/wp-content\/uploads\/2025\/12\/blocos.png 1201w, https:\/\/gabrielsilva.design\/wp-content\/uploads\/2025\/12\/blocos-300x176.png 300w, https:\/\/gabrielsilva.design\/wp-content\/uploads\/2025\/12\/blocos-1024x602.png 1024w, https:\/\/gabrielsilva.design\/wp-content\/uploads\/2025\/12\/blocos-768x451.png 768w\" sizes=\"auto, (max-width: 1201px) 100vw, 1201px\" \/><\/a>\n<a href=\"http:\/\/gabrielsilva.design\/wp-content\/uploads\/2025\/12\/iggy-conceito-3-atualizado-1.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-840 size-full\" src=\"http:\/\/gabrielsilva.design\/wp-content\/uploads\/2025\/12\/iggy-conceito-3-atualizado-1.jpg\" alt=\"\" width=\"2500\" height=\"2500\" srcset=\"https:\/\/gabrielsilva.design\/wp-content\/uploads\/2025\/12\/iggy-conceito-3-atualizado-1.jpg 2500w, https:\/\/gabrielsilva.design\/wp-content\/uploads\/2025\/12\/iggy-conceito-3-atualizado-1-300x300.jpg 300w, https:\/\/gabrielsilva.design\/wp-content\/uploads\/2025\/12\/iggy-conceito-3-atualizado-1-1024x1024.jpg 1024w, https:\/\/gabrielsilva.design\/wp-content\/uploads\/2025\/12\/iggy-conceito-3-atualizado-1-150x150.jpg 150w, https:\/\/gabrielsilva.design\/wp-content\/uploads\/2025\/12\/iggy-conceito-3-atualizado-1-768x768.jpg 768w, https:\/\/gabrielsilva.design\/wp-content\/uploads\/2025\/12\/iggy-conceito-3-atualizado-1-1536x1536.jpg 1536w, https:\/\/gabrielsilva.design\/wp-content\/uploads\/2025\/12\/iggy-conceito-3-atualizado-1-2048x2048.jpg 2048w\" sizes=\"auto, (max-width: 2500px) 100vw, 2500px\" \/><\/a> <a href=\"http:\/\/gabrielsilva.design\/wp-content\/uploads\/2025\/12\/iggy-conceito-5-2.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone size-full wp-image-838\" src=\"http:\/\/gabrielsilva.design\/wp-content\/uploads\/2025\/12\/iggy-conceito-5-2.jpg\" alt=\"\" width=\"1500\" height=\"1500\" srcset=\"https:\/\/gabrielsilva.design\/wp-content\/uploads\/2025\/12\/iggy-conceito-5-2.jpg 1500w, https:\/\/gabrielsilva.design\/wp-content\/uploads\/2025\/12\/iggy-conceito-5-2-300x300.jpg 300w, https:\/\/gabrielsilva.design\/wp-content\/uploads\/2025\/12\/iggy-conceito-5-2-1024x1024.jpg 1024w, https:\/\/gabrielsilva.design\/wp-content\/uploads\/2025\/12\/iggy-conceito-5-2-150x150.jpg 150w, https:\/\/gabrielsilva.design\/wp-content\/uploads\/2025\/12\/iggy-conceito-5-2-768x768.jpg 768w\" sizes=\"auto, (max-width: 1500px) 100vw, 1500px\" \/><\/a>\n<p>I was also responsible for designing a proof-of-concept layout for the company's website, shown below:<\/p>\n<a href=\"http:\/\/gabrielsilva.design\/wp-content\/uploads\/2025\/12\/Home-scaled.png\"><img loading=\"lazy\" decoding=\"async\" class=\"full alignnone wp-image-866 size-full\" src=\"http:\/\/gabrielsilva.design\/wp-content\/uploads\/2025\/12\/Home.png\" alt=\"\" width=\"1440\" height=\"3837\" \/><\/a>\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Em 2023, a Iguana Investimentos passou por um processo de rebranding completo que tornou a empresa mais moderna, sem perder seus fortes valores de confian\u00e7a e seguran\u00e7a. Chamada agora de Iggy Investimentos, o processo de reestrutura\u00e7\u00e3o de marca foi liderado pela Orolab, que me contratou para dar o pontap\u00e9 em sua reestrutura\u00e7\u00e3o visual. Na Iggy, [&hellip;]<\/p>","protected":false},"author":1,"featured_media":870,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[2],"tags":[],"class_list":["post-806","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-design"],"acf":[],"_links":{"self":[{"href":"https:\/\/gabrielsilva.design\/en\/wp-json\/wp\/v2\/posts\/806","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/gabrielsilva.design\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/gabrielsilva.design\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/gabrielsilva.design\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/gabrielsilva.design\/en\/wp-json\/wp\/v2\/comments?post=806"}],"version-history":[{"count":41,"href":"https:\/\/gabrielsilva.design\/en\/wp-json\/wp\/v2\/posts\/806\/revisions"}],"predecessor-version":[{"id":871,"href":"https:\/\/gabrielsilva.design\/en\/wp-json\/wp\/v2\/posts\/806\/revisions\/871"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/gabrielsilva.design\/en\/wp-json\/wp\/v2\/media\/870"}],"wp:attachment":[{"href":"https:\/\/gabrielsilva.design\/en\/wp-json\/wp\/v2\/media?parent=806"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/gabrielsilva.design\/en\/wp-json\/wp\/v2\/categories?post=806"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/gabrielsilva.design\/en\/wp-json\/wp\/v2\/tags?post=806"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}